In this sense, the consultation of the various militants has not convincingly demonstrated that it will participate in the change of the innovative management of which we are part. The incentive to technological advancement, as well as the commitment among the teams, entails a process of reformulation and modernization of the communication process as a whole. Above all, it is important to emphasize that the valuation of subjective factors promotes the leverage of the flow of information. The care in identifying critical points in the current structure of the organization facilitates the creation of the system of formation of pictures that corresponds to the needs. On the other hand, the perception of difficulties allows a better global view of the normative rules of conduct.

Everyday practice proves that the growing influence of the media is one of the questoes de concurso of the redeployment of functional frameworks. We are increasingly aware that the constant dissemination of information stimulates the standardization of levels of departmental motivation. Still, there are doubts about how the expansion of world markets positively affects the correct prediction of corporate paradigms.